Mediasys reaffirms commitment to niche market

Mediasys is using GITEX Technology Week as a launch catalyst for its Autodesk 3DS Max 2008 and Maya 2008 application software.

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By  Lynne Nolan Published  September 10, 2007

Mediasys is using GITEX Technology Week as a launch catalyst for its Autodesk 3DS Max 2008 and Maya 2008 application software.

Bejoy George, managing director of Mediasys, says huge demand is tipped for Autodesk's 3DS Max 2008 modeling, animation and rendering software from architects, designers, graphic artists and visualisation specialists. "Upgrades to Maya should also prove a draw to game artists," he adds.

"Max is a huge product for the booming architectural industry in the UAE. The new viewport technology results in improved interaction with the largest, most complex scenes, and with selection, material assignment, transform, grouping and cloning," says George.

The latest version offers a feature called 'Review'; a toolset that supports iterative rendering workflows by delivering interactive previewing of shadows, sun/sky environments and mental ray architectural and design material settings.

Autodesk Maya 2008 is designed with the needs of character animators in mind, with enhancements including the ability to position objects along a curve, replace objects within a scene and convert instances to objects.

George says the company is eager to offer niche products to the market which maximise the productivity of visual effects professionals.

"With IT technology, there is a huge concentration on high volume sales and the specialist or niche market is largely being ignored, so we are promoting the fact that we continue to fill that gap," says George.

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