GITEX bonanza

The news stories and customer announcements from GITEX Technology Week are piling up thick and fast.

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By  Eliot Beer Published  September 10, 2007

As I write this, I'm sat above a deserted GITEX Technology Week - somewhere below, people are going round with vacuum cleaners, as they clean up the detritus of thousands of visitors. In the meantime, I'm playing catch-up.

Even though we're just into the start of the show, the news stories and customer announcements are piling up thick and fast - faster, in fact than the ACN team can cope with them

In one way, of course, this is great - customer win stories are some of the best stories out there, and always of interest to enterprise readers.

But in another way, it's slightly frustrating to be confronted with this bounteous harvest of interesting news - and only the same amount of space to cover it.

This is especially the case when organisations have sat on announcements for several months, apparently waiting for GITEX before they unveil their hot news. Of course, this underlines quite how seriously regional players take the show, but for those of us on the receiving end, it can all be a bit much.

When it comes down to it, of course, this is just griping - and slightly ungrateful griping at that. What it does highlight, however, is quite how buoyant the Middle East enterprise market is at the moment.

For as many high-profile press conferences there are at the show, there are at lest as many undisclosed deals - either done at the show, or reinforced with the subtle presence of the customer in Dubai.

And as fairly substantial numbers of high-profile end users do seem to be prowling the show's halls, it's likely there will be even more deals done in the coming months.

We all read and talk - and write - about the amazing growth in the Middle East at the moment, but it is only at moments such as GITEX that the reality is actually brought home.

In the meantime, it's back to writing up news stories for me....

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