Satyam building regional profile

IT consulting and service company makes return to Gitex Business Solutions to increase its brand awareness in the Middle East region.

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By  Administrator Published  September 9, 2007

Satyam Computer Services will not secure additional clients during GITEX Business Solutions, a spokesman says.

Sheby Jacob, manager of business development in the Middle East and Africa, reveals further raising the IT consulting and service company's profile is the main priority.

"From a business point of view, we may not experience immediate business, but we are looking at an exposure which will help us create awareness," he says.

He adds the company has always had the same objective when attending previous GITEX events. "We haven't really created much business in the past but we have developed a presence and awareness. It's the source of how we get business and the underlying fact is it's a big thing. We have been able to get this type of marketing presence and in that perspective we are finding GITEX useful."

Satyam has three stalls at GITEX following its management's decision to invest more in this year's show. According to Jacob, increasing the company's overall presence confirms management's determination to expand further.

"We have increased the stall, which is an indication that we are looking at GITEX very seriously," he says.

"For five to six years we have been participating in GITEX and had just taken a stand with one of the big players like Oracle. But this time we thought we would invest more because we have started a large offshore centre in Egypt."

Raising the company's profile in the Middle East is high on the agenda, according to Jacob.

"We have been doing quite well in parts of the Middle East and Africa and we are one of the largest Oracle partners here, so we wanted to exhibit our presence and network," he says.

The company, which is an established Oracle partner, provides a range of consulting services to complement clients' IT packages.

Systems are tailor-made to work in hand with Oracle software and each company's IT network.

Aside from helping raise the company's profile, Jacob will focus on promoting its latest solutions to existing clients during this year's GITEX show.

The company has several contracts with businesses in the airline, telecoms and banking sectors.

Jacob says: "We have the capabilities to handle IT solutions and have products ready for the market, so it becomes easier for the client to identify key areas and say ‘yes this company has the experience and processes'. The process becomes faster for them and you reduce your cost of investment while generating a quicker return."

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