Defragmenting data

Informatica is a company that is beginning to make its presence felt in the region.

  • E-Mail
By  Administrator Published  September 9, 2007

Informatica is a company that is beginning to make its presence felt in the region. Based in Redwood, California, the company is expanding in the market through Informatica Middle East, which has offices in Dubai and Riyadh.

The company's main reason for attending this year's GITEX Technology Week is to introduce their new regional manager, Danny Rowark. Informatica has selected a regional manager to fuel their expansion in the market, according to Charles Race, director for the EMEA region.

"This for us is a period of sustained investment into the whole Middle East region and Danny Rowark will drive the creation of a much bigger and focused company here," he says.

He adds that Informatica is a company that gives itself challenging targets to achieve and its traditional markets in Europe and America cannot meet those targets - but the Middle East market can.

Informatica provides enterprise data integration software to solve the problem of data fragmentation across a business. According to Race, companies whose data is fragmented can take longer to make decisions and can even make those decisions incorrectly if their data is not properly cleansed. The firm works particularly with companies who need a single vision of their customers and who need to meet regulatory demands on their data.

One of the products the company is touting at the show is its Informatica PowerCenter 8. This is a single, unified data integration platform that allows organisations, whether small, medium or large businesses, to access and integrate data from virtually any of their systems and deliver that data throughout the organisation.

This product is one of many it is marketing this year, the company's third visit to GITEX. Race says this is an exhibition that the company finds to be of real value - both to touch base with customers, and to network with other businesses.

"Typically these exhibitions don't provide value. But GITEX has proved itself because it brings together a large geographic contingency so, as a networking opportunity, it's invaluable."

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code