Passport to success

Dealing mainly with governments, and thus a limited number of clients, the GET group is hoping the large contracts it wins will open the door to more business in the region.

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By  Tom Daly Published  September 9, 2007

Dealing mainly with governments, and thus a limited number of clients, the GET group is hoping the large contracts it wins will open the door to more business in the region.

"We have two main divisions in our group," explains Reda Baalbaki, director of international sales and business development. "One is focusing on passports and ID internationally, and the other is handling electronic governments and enterprise information systems."

The GET group operates the passport printing solution for the United States, Canada, New Zealand and the UAE, having essentially one customer per country. "Whenever you are awarded a project, because of the nature of dealing with such an account, when you deliver and build credibility with a customer it produces a gateway to other projects in that country," says Baalbaki.

At this year's GITEX Technology Week, the group will be promoting its customs management solutions, for which the company was recently awarded a project in Ghana, as well as some new security features on its electronic passport personalisation system.

The group's strategy is to enlarge its presence in existing markets and to reach new markets where the economy is emerging and requirements are increasing. "There is a gap between the existing technology available in the world and the very basic management of the ID and security documents of those countries," says Baalbaki, who sees most potential in Africa, the CIS countries and some markets on the Indian subcontinent.

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