Geovision has roadmap to growth

Lebanese firm Geovision is expanding in the Middle East with its end-to-end solutions for geographical information systems (GIS).

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By  Tom Daly Published  September 9, 2007

Lebanese firm Geovision is expanding in the Middle East with its end-to-end solutions for geographical information systems (GIS).

"GIS is the application or use of a digital map," explains business development manager Nader Hakim. "You have a map, put it on a computer, and you apply it somehow. Vehicle tracking is one application, while another example would be a country looking at its electrical network. If something goes down, you need a map background to see it. It is a huge umbrella."

Country-wise, the company's main market is Saudi Arabia, and marketing manager Moumen M. Akel sees GITEX Technology Week as the place to be to develop relationships. "Most people from Saudi Arabia who are interested in new technology will be present, and of course most of our previous clients. It is very important for us to be seen here," he says.

"We have big deals in Saudi Arabia with the municipalities and urban planning but our AVL (automatic vehicle location) business is catching up," says Akel. "We have very good deals there with the government and with the private sector."

Though the technology is still relatively new for the region, Geovision claims to have been working with the market for several years and educating its clients on the benefits. The effort now seems to be paying off. "If you look at most of the government transportation sectors, you see that in the past two years one of the conditions has been that you have to provide this type of technology," says Akel.

"I would say the industry itself is growing by about 20% each year," adds Hakim. "As we are not in the consumer market but in the government sphere, each year the number of tenders released increases, client expectations are higher and people understand more and more what they want. The market is growing and the number of players is increasing."

Following success in Saudi Arabia, Geovision is now opening up in the UAE. "We have our first mega-project in the UAE, which usually leads to having part-time staff here, which usually leads to opening a permanent office," says Hakim.

Hall 6, A6-38

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