Business Objects brings cleansing experience

François Trouillet, marketing director of Business Objects, describes business intelligence as "the way to access data which is mostly stuck in a database and very hard to access if you are not an IT specialist."

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By  Tom Daly Published  September 9, 2007

François Trouillet, marketing director of Business Objects, describes business intelligence as "the way to access data which is mostly stuck in a database and very hard to access if you are not an IT specialist."

"With business intelligence tools, we allow any kind of user to access the data using plain language, and make the right decision using the right data," he explains.

Business Objects moved into Dubai Internet City (its regional headquarters) two months ago, and Trouillet claims the firm is investing a lot in the Middle East, estimating that some 5% of the recently announced US $363 million total revenues for Q2 2007 came from this region, and expects it to grow in future.

"In general, business intelligence is available for any type of industry and type of company. Nevertheless, key sectors for us at the moment are telecommunications, the finance sector, the public sector and, specifically to this region, oil and gas," says Trouillet.

Another focus for Business Objects this year is data integration through enterprise performance management (EIM). "Sometimes, in a meeting, we spend hours and hours sifting through data. It is all about cleansing the data and data quality. EIM allows you to really trust the data," says Trouillet.

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