Asian CE companies out in force at GITEX

First-time exhibitors keen to tap commercial opportunities in the Middle East.

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By  Administrator Published  September 8, 2007

More than 75 companies from China, Taiwan and South Korea are exhibiting at GITEX Technology Week in a bid to establish a commercial foothold in the region's booming consumer electronics and IT peripherals markets.

A raft of Chinese companies including Longtron, Starnet, Mindsonic and Anytone are exhibiting at the show for the first time this year.

Henry Shu, sales manager of Chinese Bluetooth mobile accessories manufacturer Mindsonic, says the company is keen to establish new regional distribution deals at this week's show.

"We work with a partner in Saudi Arabia but that's the extent of our presence in the Middle East at present," he says. "GITEX provides us with a great opportunity to meet with potential partners and establish new distribution deals."

For repeat exhibitors such as China's Golden Field, the show provides an opportunity to gain further insight into the rapidly evolving dynamics of the local consumer electronics market.

"We want to study the strategies of CE companies operating in the region and gain greater understanding of how the market is developing," says sales manager Helen Hu.

South Korean wireless technology specialist Aiji System is looking to establish a presence in the UAE and leverage the country's position as a booming re-export market.

"The UAE and Dubai in particular has emerged as a booming re-export hub for neighbouring markets including Pakistan and India," says Freddy Kim, associate of Aiji System's overseas business division. "We are keen to tap commercial opportunities across the entire region."

Meanwhile, Taiwanese portable memory specialist Choice Only is showcasing what it claims is one of the world's smallest USB pen drives on its stand at GITEX Technology Week.

The BabyKing memory stick measures just 31mm x 12mm. Despite weighing just two grams, it is available in 1, 2 and 4GB capacities and is both shock and water resistant.

"We have already received significant interest from potential distribution partners at the show," says Choice Only CEO Miky Chou.

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