Astra aims to raise regional awareness

Satellite operator attends GULFCOMMS to increase regional profile and promote the DTH and cable services it has on offer in the Middle East.

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By  Roger Field Published  September 8, 2007

ASTRA, a satellite operator from Luxembourg has no shortage of customers in Europe, with some 109 households receiving digital TV and radio via the company's Direct-to-Home (DTH) and cable systems. And now the company is keen to spread awareness of its services in the Middle East.

Among the developments that Astra is keen to promote at GULFCOMMS is ‘ASTRA2Connect', which brings the latest technology to residential broadband services. ASTRA2Connect allows ISPs and telecommunications operators to offer a stand-alone, all-satellite based, two-way broadband internet access service, which is especially valuable in areas where terrestrial access is limited - which could make it particularly useful in parts of the MENA region.

In addition to high-speed internet connectivity, ‘ASTRA2Connect' includes the possibility for services such as voice-over-IP, content-on-demand and IPTV. "The product is ideal for ISPs looking to offer internet and telephony end-users in remote areas," said Lena Johansson, of Astra.

The ‘ASTRA2Connect' broadband service is sold to these end-users through domestic ‘ASTRA 2Connect' service providers, Johansson added. Through the service provider approach, the gap between the end user and the technology is closed, providing reliable broadband access service matching local needs.

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