ITE targets biz women

ITE Distribution has added a new range of colourful, lightweight luxury designer bags from Italian manufacturer, Tucano to its existing portfolio.

  • E-Mail
By  Vijaya Cherian Published  September 8, 2007

ITE Distribution has added a new range of colourful, lightweight luxury designer bags from Italian manufacturer, Tucano to its existing portfolio. The new range is targeted primarily at businesswomen who want to add a touch of colour to their professional lives. The distributor is also showcasing a range of new accessories from Belkin at its stand.

"The focus today seems to be on lifestyle," says Shams Jafery, business development director, ITE Distribution. "Business people want to take black out and add a touch of colour to their lives. This is especially true of women and we wanted to be one of the first to target this group with our new range of colourful products from Tucano. We believe there is a huge market for this in the Middle East."

ITE Distribution is also expanding its presence in the Middle East. As a first step, it has launched an office in Bahrain this month. Jafery says the company hopes to have an office in every major GCC country by 2009.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code