Is it a bird? Is it a plane? No, it’s a mouse!

It seems that everyday an IT company is launching its latest invention set to transform our lives, but often these advances fall on deaf ears.

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By  Administrator Published  September 6, 2007

It seems that everyday an IT company is launching its latest invention set to transform our lives, but often these advances fall on deaf ears. Logitech, the world's leading manufacturer of computer mice, however, is looking to buck this trend with the launch of a new laser-guided mouse that works on a flat surface as well as in the air.

The Logitech MX Air Mouse, currently retailing for US$149, is used similarly to the way people use a remote to control a television; when holding the MX Air mouse, people can now lean back and relax while navigating the computer and enjoying media content. To enable effortless in-air navigation, the new mouse combines three important technologies - FreespaceTM motion control, gesture command, and wireless - so users can point, select, and play media files with just a flick of the wrist.

Heinz Ettinger, the general manager of Logitech in the Middle East, told Arabian Business: "The MX mouse is a great technological achievement that will radically change the way people interact with their computer".

He explained that the mouse would allow users to get more out of their computers, enabling the remote control of entertainment applications while watching videos or listening to music. The technology is one more piece in the puzzle of bringing the computer into the living room.

The company is known for more than just its mice, as Ettinger was quick to add. As the company is gearing up to expand into the region - he is the company's first general manager in the Middle East - he said that growth had been "tremendous" in the market
for cameras (webcams) and stereo speakers.

"We have always had a presence in the region through our channel partners, and we have participated in GITEX over the years. This year, I am looking forward to meeting our customers and partners to explain and educate the market on Logitech's offer," said Ettinger.

With a diverse product range, and set in an extremely competitive market for computer peripherals, Logitech is aiming to differentiate itself from the pack not by lowering prices, but by contributing true innovation to the industry. The air mouse is a case in point.

The free space motion control technology provides accurate, responsive navigation without the limitations encountered by previous in-air pointing devices. This patented technology is based on a combination of MEMS (micro-electromechanical systems) sensors, DSP (digital signal processing) technology and RF (radio frequency) wireless technology.

These combined technologies allow a user to hold the mouse in any direction, point, and enjoy effortless, intuitive cursor control. Additionally, sophisticated algorithms distinguish between intentional and unintentional hand movements - effectively cancelling the slight involuntary tremors everyone experiences when holding the device in the air. Gesture-based commands add a new level of sophistication to the MX Air mouse.

To change the volume, press and hold the volume button and simply gesture - to the right to increase volume, or to the left to decrease it. Logitech has sold more than 100 million traditional cordless mice and keyboards. Its revenues have increased more than 40% over the past two years, reaching US$1.8bn in 2006.

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