Complete storage media solutions

Verbatim, the storage media experts, has experienced worldwide success and become market leaders for the recordable CD-R and DVD-R product categories in the past few years.

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By  Administrator Published  September 6, 2007

Verbatim, the storage media experts, has experienced worldwide success and become market leaders for the recordable CD-R and DVD-R product categories in the past few years. The company has now brought its success to the Middle East through its complete storage media solutions.

"We are a leader in optical disc throughout the world with the highest market shares and target to reach similar objectives in the Middle East thanks to our investment in the region, "said Ziad Arab, Verbatim sales manager for the Middle East.

Verbatim has continued to expand its distribution network in the fast-growing regional markets. The company had recently appointed new distributors in Qatar, Jordan and Kingdom of Saudi Arabia. It had also consolidated and improved its business in the UAE, KSA, and Lebanon.

Retail in the Middle East proved a winner with a higher rate of store listings, growing shelf space and a higher penetration of the wide range of Verbatim products.

Marketing and promotional activities are the next target for Verbatim in the Middle East with dedicated in-store promotional activities, co-branding partnerships, and PR and media coverage that will increase awareness about the Verbatim brand in the region. After a successful partnership, retailer Plug-ins has awarded Verbatim Best Supporting Brand in 2006.

At GITEX 2007, Verbatim had showcased a new range of innovative products at its allocated booth at stand F10-4 in the Sheikh Maktoum Hall. Underlining the increase in globalisation, Verbatim also unveiled its new global branding which introduced new and consistent packaging.

Verbatim also presented customers at GITEX with multiple value-added products.

These include its globally-launched 2.5" and 3.5' external hard disk drives, HD-DVD DL Dual Layer with 30 GB storage capacity, SDHC and CompactFlash Memory Cards with 4 GB, 8 GB and the USB 2.0 Store ‘n' Go ‘Carry it Easy + Plus' with essential software applications.

On the logistics side, Verbatim had selected the leading global transportation and logistics company, APL, to take care of its storage business in the Middle East.

Through APL, Verbatim has secured its local warehouse facility based in Jebel Ali Free Zone, thereby improving the company's direct service levels and added flexibility to its growing number of customers based in the Gulf.

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