ABM goes big on Apple

Arabian Business Machines to present wide range of latest Apple products.

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By  Administrator Published  September 5, 2007

Arabian Business Machines, the independent marketing company for Apple in the Middle East, will be showing one the biggest ever selections of Apple products at Gitex. ABM is hosting a 130 sq meter stand, which will feature key solutions from Apple's hardware, software and consumer electronics ranges.

The ABM stand will include the latest versions of Apple's popular iPod media players, and the new version of the iMac, launched in August. The stand will also have demonstrations of the latest Apple software suites for productivity and digital lifestyles, iWork 08 and iLife 08, as well as third party software for the Mac platform.

Elias Abou-Rustom, general manager, ABM said: "We are delighted to present ourselves in a refreshingly new way this GITEX. With a new concept, a redesigned stand and the latest from Apple, we definitely have a lot to offer to trade and consumer visitors this year. There are also several interesting, live demonstrations of Apple's solutions, and this will keep audiences captivated through the day. We will definitely plan and maximize our participation in the event to showcase our latest products and services."

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