Busy times for Etisalat

Mohammed Al Qamzi, CEO of Etisalat, is on a roll this year.

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By  Administrator Published  September 7, 2007

Mohammed Al Qamzi enters his second GULFCOMMS as Etisalat CEO on the back of a whirlwind year for the UAE's incumbent network operator. Having taken over the reins as CEO early in 2006, the Abu Dhabi native has busied himself overseeing the telco's transition from monopoly operator to UAE incumbent in the newly liberalised market.

Since the entrance of market newcomer du, Etisalat has leveraged its technological prowess to roll out some of the region's most advanced services. "In the last six months, we have launched many services including Pushmail and international calling plans, all designed to offer our customers choice and improve their lives," says Al Qamzi.

Even though the operator prides itself on being at the forefront of technology, Al Qamzi feels there is more to do. "We have to develop a lot of our network to be state-of-the-art."

Al Qamzi's tenure as CEO has seen the operator exceed market predictions by adding an additional million subscribers in the UAE mobile segment alone, with Etisalat now boasting an estimated 6 million mobile subscribers on its network in the country.

Since the inaugural GULFCOMMS event in 2006, Etisalat has extended its industry-leading 3G and 3.5G network to cover 97% of the UAE population, with the launch of 389 new sites bringing its total number to 1,100 nationwide.

"We are extremely proud of the results that we have achieved," says Al Qamzi, who contends that the company's results are testament to Etisalat's stature both locally and internationally.

The company has also used its presence in the international field to offer customers a 30% discount on international calls. "With the greatest quality network coverage in the country and 444 international roaming partners in 180 countries, our customers can stay connected across the globe," Al Qamzi says.

Al Qamzi is confident that the company's strategy of tailoring its services to complement its customers' needs will reward it even further.

Under Al Qamzi's stewardship, Etisalat shows no signs of discontinuing this strategy, with the company having recently unveiled its ‘Business 24x7' package to accommodate the UAE's growing fleet of small-to-medium sized enterprises.

This trend has been continued in the consumer segment where Etisalat extended its massively popular Blackberry solution in early 2007, in addition to 14 mobile TV channels and automated payment services.

"Blackberry subscribers also increased to 15,000 during this time; this service has enabled the UAE's executives to remain productive on the move," reports Al Qamzi.

"The second half of the year will see even more services aimed at enhancing the productivity and lifestyle of people in the UAE," he adds.

New packages are being developed that should attract significant interest at GULFCOMMS 2007, Al Qamzi claims. "We're going to stream video clips that will show how we offer more entertainment and more value," he concludes.

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