Creative unleashes audio products

PC sound pioneer, Creative Labs, has unleashed a raft of new audio-based products including the ZEN portable media player.

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By  Administrator Published  September 4, 2007

PC sound pioneer, Creative Labs, has unleashed a raft of new audio-based products including the ZEN portable media player.

The ZEN is a credit-card sized portable media player, which offers a 2.5-inch colour LCD that supports up to 16.7million colours. The player will be available in three capacities; 4Gbytes, 8Gbytes and 16Bytes. Pricing is expected to be $163, $217 and $299 respectively.

At the launch event, held in Dubai, the company also demonstrated its GigaWorks T40 speakers, Aurvana X-Fi headphones and Xdock Wireless content distribution system. The GigaWorks speaker set is a 2-channel speaker system whereas the Aurvana headset features the company's X-Fi processor and noise cancelling technology. The Xdock Wireless system on the other hand allows users to dock an iPod and broadcast its music to a receiver, which can be connected to a speaker system.

Although the company has a diverse portfolio of products which includes keyboards, mice, webcams, networking hardware and more, the event focused specifically on audio- and sound-specific devices only.

Staff at the event also talked up the company's plans to enter the African market. Speaking at the event, sales manager Jordan Lee said, "To date, we are delighted to have found strong partners to support our business and vision in the Gulf. In our push into Africa, we aim to replicate our achievements in the GCC markets and are now seeking partners who are retail-focused and possess wide distribution networks in the continent. We are excited and look forward to establishing strong distribution channels and securing a healthy market share."

The Singaporean company, which is now over 25 years old, initially entered the market by developing and selling sound cards for desktop PCs.

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