Motorola appoints Lebanese channel partner

Motorola steps up channel coverage in Lebanese market via retail partnership with handset specialist CLASS.

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By  Andrew Seymour Published  September 4, 2007

Wireless communications vendor Motorola has stepped up its channel coverage in the Lebanese market after striking a "strategic retail partnership" with mobile phone and accessory specialist CLASS.

The agreement will see CLASS given full responsibility for showcasing the US-based vendor's line-up and making its full product portfolio available to Lebanese consumers.

CLASS is a premier distributor and retailer of MTC TOUCH mobility products in Lebanon, with a number of outlets across the country including showrooms at Mar Elias, Verdun, City Mall, Bhamdoun, and Nabatieh.

As a newly established partner, CLASS will become one of the first retailers in the region to offer Motorola's next-generation Motorazr2 V8 handset.

"CLASS has a heritage of expertise in meeting the mobility demands of Lebanese consumers and has always believed in the strength of Motorola's brand and its products," said Mustafa Al Shab, managing director at CLASS. "We are very excited to introduce Motorola phones and accessories to our portfolio and look forward to developing this relationship."

Bahjat Mirza, sales director at Motorola Mobile Devices in the Middle East, added: "This partnership marks the next step in a long-established, collaborative relationship between Motorola and CLASS in Lebanon and will certainly enhance Motorola's key retailer concept in the Middle East. With CLASS as a partner, we envisage greater availability of Motorola's range of mobile devices and increased customer satisfaction."

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