Looking through IT

Dubai-based hologram and digital signage business group Hyper group is here for the second time at GITEX Technology Week in order to showcase its wide array of security holograms, transparent interactive display systems, 3D Lenticular printing, digital signage, interior decorative products and multi media visualisations.

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By  Administrator Published  September 7, 2007

Dubai-based hologram and digital signage business group Hyper group is here for the second time at GITEX Technology Week in order to showcase its wide array of security holograms, transparent interactive display systems, 3D Lenticular printing, digital signage, interior decorative products and multi media visualisations.

"Since holographic technology in IT is a relatively new concept and not yet very popular in the Middle East market, we are here to explain and showcase live demonstrations of its application," reveals Titto Kurian, general manager at Hyper Group.

"We plan to appeal to different channels of the business sector more strongly as well as maintain our focus for greater penetration in the GCC market," he adds.

One of the most notable product categories the group is promoting is in its capacity as a regional dealer for Portuguese holographic display system vendor Displax. Hyper Group is utilising GITEX Business Solutions to tout the benefits of Displax's 100% transparent interactive film. The group claims partnering with this vendor allows it to harness technology that enables its products to project touch-screen surfaces onto any area, of up to 60-inches.

The vendor reckons that the Middle East is increasingly becoming tech-savvy, and it identifies areas for growth in many of the region's markets, in-line with the ubiquitous trend here towards cutting edge technology.

"The Middle East market is witnessing mega infrastructure projects in a quest to diversify the oil-based economy to the other sectors,"says Kurian. "This is enhancing the market into a very technically driven one and creating more commercial opportunities for the innovative technologies and products that emerge," he added.

Established back in 2001, Hypergroup now boasts over 600 clients spanning both the government and private sectors across the Middle East and Africa.

The group recorded an annual turnover of over US$3.7m last year and has recently revealed that it is projecting its revenues will enjoy a huge increase, to exceed US$6.8m this time around.

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