Symantec sets out to impress

Software vendor hopes to make an impression on visitors at GITEX Business Solutions with two new product launches during the show.

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By  Administrator Published  September 7, 2007

Security software giant Symantec is looking to raise eyebrows with two product launches at GITEX Technology Week. The vendor is joined by its key channel partners at its stand and is using the exhibition as the platform from which to reveal new and pioneering software technologies.

"We are very excited about the launch of our Symantec Endpoint Protection and our Network Access Control technology," says Kevin Isaac, regional director Middle East and Africa at Symantec. "The show gives us a unique opportunity to launch these products. It's probably one of the most strategic launches we've had in quite a few years," he adds.

Symantec claims its endpoint security solution is now easier to deploy and manage, offers unified reporting and licencing and simplified policy and software updates. The vendor reckons the launches signifies the first successful integration of the market-leading technologies it has amalgamated from the companies it has recently bought up.

Isaac states that as well as enhancing the features Symantec Endpoint Prote-ction offers, one of the key draws of the new software is the considerable reduction in its footprint size.

"This is a groundbreaking reduction in footprint size - over 80%," he says. "From over 100Mbytes to 21Mbytes - some of our competitors don't even match that by half."

Symantec claims that it has doubled the size of its stand at GITEX Business Solutions since last year, and the firm has also invited some of its senior global management here to attend the event this week.

Isaac reckons that Symantec's increased presence at the show not only marks its commitment to the region, but to the general Arabic culture as well.

"I think that GITEX Technology Week is unique in this region," he states.

"If you look around globally you will see that a lot of the major shows are either shrinking or closing. This show is different however because of the Middle Eastern culture, and we have to respect that culture. If you look at it from a traditional perspective, culture is what relationships are built on. Our business is all about trust - we deliver trust, confidence and peace of mind. So if we deliver trust, it makes sense that we play to the traditional values of the Arabic culture," he adds.

Isaac is excited at the pro-spect of meeting end users from all over the region, as he claims the show is the one point in time that customers from across the region are all in one place, "from as far afield as Casablanca, Riyadh, Taif, Cairo, Yemen, Oman, Bahrain and Pakistan," he claims.

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