Ethos sets sights on Saudi

Ethos Knowledge Management Systems is returning to GITEX Technology Week for the second successive year as an exhibitor - with the aim of looking to tap the Saudi market with its Content Management System (CMS) software for websites.

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By  Administrator Published  September 7, 2007

Ethos Knowledge Management Systems is returning to GITEX Technology Week for the second successive year as an exhibitor - with the aim of looking to tap the Saudi market with its Content Management System (CMS) software for websites.

"GITEX Technology Week will provide us with huge marketing impact in the Middle East," says Marc Lati, business development manager of the Lebanese-French website solutions provider.

"We feel that it is a rapidly growing market, especially in the GCC area. Gulf countries are looking forward to developing their IT infrastructure, therefore the market represents a great opportunity for IT companies," he explains. "We will focus on the Middle East region but even more on Saudi Arabia.

It is a bigger market and still not mature. It is a market which is growing, so in this sense it will be more interesting for us." Ethos' services include consulting, concept creation, e-marketing strategies and integration with Web 2.0, the second generation of web-based communities, such as social networking sites.

Its CMS software features completely database-driven site engines and enables the full editing of news, products and services sections of a website. (Lebanese Pavilion)

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