Optimiza arrival

Technology solutions and business consulting ace Optimiza Solutions looks set to enjoy a busy GITEX Technology Week as it seeks to reinforce its brand after its formation from the merger of nine companies last year.

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By  Administrator Published  September 7, 2007

Technology solutions and business consulting ace Optimiza Solutions looks set to enjoy a busy GITEX Technology Week as it seeks to reinforce its brand after its formation from the merger of nine companies last year.

Although several of the firms that comprise 350-strong Optimiza have years of experience in the Middle East, the US$35m public shareholding company's management team will be on hand to increase exposure of the unified brand in the market.

"We believe the show is a strong launch point for Optimiza regionally; it is an ideal platform for introducing new products and communicating our unique knowledge and capabilities to technology experts," states CEO Hazem Malhas.

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