Redington hands out gongs to channel partners

IT distributor Redington has honoured a handful of its partners from around the Gulf at an annual awards ceremony to celebrate its 10th anniversary. More than 150 resellers turned up to the event in Dubai to see Kuwaiti reseller Yousuf Ahmed Al Ghanim and Sons walk away with the main ‘outstanding partner of the year' award.

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By  Andrew Seymour Published  August 30, 2007

IT distributor Redington has honoured a handful of its partners from around the Gulf at an annual awards ceremony to celebrate its 10th anniversary. More than 150 resellers turned up to the event in Dubai to see Kuwaiti reseller Yousuf Ahmed Al Ghanim and Sons walk away with the main ‘outstanding partner of the year' award.

Collecting the top prize capped a memorable night for Al Ghanim, which also scooped an ‘excellence in sales' award for partners outside the UAE. Qatar-based Mannai Corporation, Moayyed Computers in Bahrain and Saudi duo United Electronics Company and Jamal Al-Jassim also netted accolades for their efforts during the past year.

In the reseller segment, Seven Seas landed the sales excellence gong, CAD Emirates bagged an award for highest growth in the corporate sector and Alpha Data's Abu Dhabi arm was lauded for its consistent performance. Al Suwaidi Computers won the equivalent award in the SMB category, while Bluebell Computers, Q Line Electronics, Computer Care and Achiever Computer also picked up silverware.

In the retail segment, meanwhile, Carrefour acquired the gong for sales excellence, while Jacky's and Dubai Duty Free landed the ‘highest growth' and ‘consistent performance' prizes respectively. Redington director Raj Shankar and IT vertical head Mathew Thomas also handed out ‘emerging partner' awards to CAD Gulf, Sharaf DG and Firebird Information Technology.

Redington, which is expected to announce tie-ups with APC and Kingston in the coming weeks, has developed into the largest distributor in the region with sales of US$512m from the Middle East and US$128m from Africa in 2006. The company began its operations in 1997 with just three people on board and nothing but a single HP consumables contract for the now-embargoed Iranian market.

Speaking to Channel Middle East earlier this year, Shankar said the company's growth had been accompanied by the evolution of its business model during the past decade. "From being just a country distributor we became a regional distributor," he explained. "From being a distributor of one brand, one product, we became a multi-brand distributor. From being just one country service provider we set up a complete service network as a regional service provider and more importantly positioned ourselves as a supply chain consolidator. We have four stock points in the Middle East and two in Africa. This gives us the ability to service our customers a lot faster and more effectively so we are able to tap the tier-two and tier-three business," added Shankar.

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