Microsoft chops price of gaming console

Microsoft cuts price of Xbox 360, announces Gitex Shopper launch of Xbox 360 Elite.

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By  Michele Howe and Matt Wade Published  August 20, 2007

Microsoft will reduce the suggested Middle East retail price of its 20Gbyte Xbox 360 gaming console from 24th August, and has confirmed the local launch date and pricing of the enhanced Xbox 360 Elite.

The Xbox 360 will be reduced by AED 300 in the UAE (a cut of approximately US$82), to carry an estimated retail price of AED 1,499 ($408). There will also be a SR 300 cut in Saudi Arabia, the only other official market for Xbox in the region, pricing the console at SR 1,599.

The Xbox 360 Elite, meanwhile will be available on the first day of GITEX Shopper, 6th September, 13 days after the European launch date of 24th August.

The new version of the console, which will be priced at AED 1,950 ($531), includes a 120Gbyte hard drive and a high-definition multimedia interface port (HDMI), designed specifically for consumers with HD TVs and HDMI display devices.

"We're pleased to be able to offer Xbox 360 at a new, lower estimated retail price," said Armagan Demir, Microsoft's head of entertainment and devices in the Middle East. "We pioneered the successful concept of multiple products for multiple categories of consumer. First-timers will love the Xbox 360 Core system, which offers an affordable entry into high-definition gaming. The Xbox 360 Elite, with its large hard drive and wireless controller, will appeal to casual and experienced gamers and families."

Microsoft's next generation console, its first console launch in the Middle East, has faced some technical problems and stiff competition from other platforms. Last month Microsoft said it expected to record a more than US$1 billion pre-tax charge to cover repair costs for the Xbox 360 after receiving an "unacceptable number" of repairs to the console.

Rival console the Nintendo Wii is also reported to have almost equalled the Xbox 360 in global sales, despite the 360 having been available for retail for a year longer, according to independent industry tracker vgchartz.com. Taking figures from retailers, which it says gives a more accurate indicator of sell through than manufacturer shipment figures, VG Chartz currently puts global Xbox 360 sales at 10.43 million, with the Wii on 10.41 million.

3730 days ago
Boulus Abu-Joudom

It is great the Microsoft is focusing on the Middle East for its XBOX market , but Microsoft need to confirm the setup/location of service centers & support as I have an issue with the three red flashing lights. I do not where to fix them or whom to ask...

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