R&M to announce Middle East expansion plans

Cabling vendor R&M will announce plans for new Middle East strategy and expansion and launch new technologies at Gitex Technology Week.

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By  Mark Sutton Published  August 13, 2007

Swiss cabling and network vendor Reichle & De-Massari (R&M) will be revealing a new strategy for the region at this year's Gitex Business Solutions exhibition. The company is planning to increase resources and expand its presence in the Middle East, to capitalise on opportunities in the region, following growth of over 70% in the Middle East & Africa region during 2006.

R&M will be showcasing key products for high performance networks for carrier and enterprise, that are leading growth in the region. The stand will include 10 Gigabit Ethernet solutions, Enterprise Cabling and Carrier Cabling ranges and Patch Guard RJ45 patch cables, for increase physical security solutions.

"Participating in Gitex has been very rewarding for us in the past as we experienced great responses and sales over the years directly as a result of the show. The exhibition has been a great opportunity to further strengthen R&M's brand awareness and positioning throughout the Middle East region," said Laurent Amestoy, Regional Managing Director, R&M Middle East & India. "We are taking part in GITEX once again this year, to primarily support our partners as well as promote our latest advanced and innovative cabling solutions which cater to the growing demand for modern data and communications networks solutions in this region."

"In addition to R&M's existing wide range of products mentioned above, a new advanced R&M technology will be launched for the first time in the region at Gitex," added Laurent.

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