Middle East consumers set for shopping spree

Spending on products forecast to exceed US$26m at Gitex Shopper.

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By  Administrator Published  August 2, 2007

The organisers of this year's Gitex Shopper exhibition are predicting that sales of IT and consumer electronics products will smash the US$23m figure that was recorded last year.

Laptops, plasma TVs and mobile phones flew off the stands last time around and Pankaj Nadkarni, project manager of Gitex Shopper predicts even stronger demand this September when the show kicks off. "We expect to see more of the same, plus more interest in gaming and entertainment following the recent launches from Microsoft and Sony," he revealed. "We also expect more demand for consumer electronics such as audio, video and home theatres."

Nadkarni believes more than US$26m could change hands at this year's Shopper as consumers make the most of competitive price offers. "Last year, sales were declared at US$23m and that was just the top seven or eight companies. The smaller ones don't usually declare their revenues from the event so in reality it was a lot more," said Nadkarni. "This year we feel we are being more conservative in estimating a 10% to 12% increase," he said.

With the inaugural Consumer Electronics trade segment also running during this year's Gitex Technology Week, consumers from around the region are expected to be out in full force.

Nadkarni warns vendors exhibiting at Shopper for the first time to be properly prepared. "At any given time there could be 3,000 or 4,000 buyers on the exhibition floor so you really need to have enough staff to cope with that," he said.

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