Printing in fashion

The regional division of printer vendor Brother will use its Business Solutions booth at this year's event to launch a brand new product that will bring small business printing together with the garment industry.

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By  Administrator Published  July 31, 2007

The regional division of printer vendor Brother will use its Business Solutions booth at this year's event to launch a brand new product that will bring small business printing together with the garment industry.

The firm's fashion division plans to unveil a new inkjet printer that it has designed specifically to print on t-shirts.

Speaking exclusively to GITEX Business Solutions Preview, Ranjit Gurkar, the SMB sales manager at Brother Gulf, states, "Our machine provides the feasibility for those who work in event management and those who sponsor sporting events. The best thing is that it is still cost-effective and very quick; for instance it takes less than a minute and a half to print a given design out on a t-shirt."

Gurkar reckons the new release is sure to give this Middle East region's budding entrepreneurs the opportunity to expand or even start small businesses.
 
"Nowadays t-shirt printing is usually done using screen printers, which are not only costly but also boast very long run lengths, however with the introduction of our inkjet printer we are giving people in the region a real opportunity to start a new t-shirt printing business or expand their existing set-up if they are in the gift or promotions business," Gurkar suggests.

Aside from its range of fashion related printer releases, Brother's team is also planning to unveil a host of new business printers, aimed at both SMB and larger enterprise level customers.

Amongst the firm's new launches for example will be the HL-44CN, which is an entry-level network laser printer, as well as the more high-end 9840 CDW - a duplex-ready colour printer aimed at small businesses and enterprises in which departments are structured around small workgroups.

At Brother's B10 exhibition booth, located in hall 4 of GITEX Business Solutions, exhibition visitors will be able to check out full demonstrations of the company's product range, in addition to enjoying technology seminars, a range of special GITEX TECHNOLOGY WEEK competitions and more.

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