Mindware opens arms to resellers

Master distributor looks to cement reseller relationships through its presence at this year’s Office Technology & Supplies segment of the show.

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By  Administrator Published  July 31, 2007

Distributor Mindware is expecting its booth to be buzzing with resellers from across the Middle East during GITEX Technology Week as it looks to cement even stronger relationships with the customers and vendors it represents. The company believes the exhibition presents an ideal opportunity to meet with business partners on a personal level and get to grips with the real issues facing the market.

Jacques Chammas, managing director at Mindware, explains to GITEX Business Solutions Preview: "We have been exhibiting at the show for many years and it is a good time to meet our partners from all over the region because everybody goes there. We try to bring our vendors and resellers partners together during GITEX Technology Week because communication is very important. We can communicate the requirements of this region and vendors are here to see - in a very tangible way - all the issues that exist and try to find solutions."

Mindware has adopted the theme of ‘lead the way' for GITEX Business Solutions and will use the show to stamp its authority on the market. The value added distributor, which also carries a number of volume lines, registered sales of US $190m last year, making it one of the largest IT distributors in the entire Middle East and North Africa region. Mindware works with more than 20 manufacturers including Dell, Intel and Microsoft.

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