Talking up its success

Abu Dhabi-headquartered firm Emerging Technologies, which develops and delivers speech recognition technologies, will boost its presence at this year's GITEX Business Solutions event by hosting a larger stand than ever before.

  • E-Mail
By  Administrator Published  July 31, 2007

Abu Dhabi-headquartered firm Emerging Technologies, which develops and delivers speech recognition technologies, will boost its presence at this year's GITEX Business Solutions event by hosting a larger stand than ever before.

The company will employ a 48-square-metre space at the show, having gradually built up its presence from around just nine square metres just four years ago, managing partner Sassine Mazraani tells GITEX Business Solutions Preview.

Mazraani says the firm's growing presence at the show is a reflection of the increasing demand for speech recognition technology in the region. "This [increase] shows we are doing good business, it is building confidence for us and it is building traffic," he says.

He adds, however, that this success hasn't come easily. "Before we had to do a lot of ‘push marketing', but now over 50% of our sales are referrals from people who have heard about our success and want to repeat the same. Demand from the market is big," he goes on to claim.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code