BT-AT drives quality

Leading Saudi Arabia-based systems integrator BT Applied Technologies (BT-AT) is preparing for its second outing at GITEX Technology Week, through which it intends to bring more of its innovative offerings to Dubai delegates.

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By  Administrator Published  July 31, 2007

Leading Saudi Arabia-based systems integrator BT Applied Technologies (BT-AT) is preparing for its second outing at GITEX Technology Week, through which it intends to bring more of its innovative offerings to Dubai delegates.

"This is the second year we've exhibited at GITEX Technology Week - until now we had not done a major presentation. This year we will be bringing even more to the show," says Saed Al Banna, professional consulting manager at BT-AT.
 
In fact, the company is already preparing for the 2008 edition of the show, when it intends to complete its ramp-up and display BT-AT's entire solution set at GITEX Technology Week.

"Next year we will bring the full range of BT Applied Technology to GITEX Business Solutions," confirms Al Banna.

BT-AT's focus at the show is definitely quality, not quantity, though. It will be focusing on its solutions for enterprises looking to solve business problems, not technical issues. Al Banna says the company aims to align IT and business processes, to deliver better returns.

"We try to bridge the gap between the technology and business - that's why we are presenting a new concept for Oracle implementations, by enhancing business procedures and doing business process reengineering - and then to implement Oracle on the basis of a robust business model," he says.

This focus on business returns - not technical performance - means BT-AT can act as a genuine business partner to its clients, not just an integrator. The firm takes pride in offering a complete service to its customers around the Middle East.

"We believe we are introducing a new level of service to the region - we are one of the leaders in our sector, and we are coming to GITEX to educate users about our concept of integration, and also to communicate with other partners," Al Banna says.
 
BT-AT also provides advanced solutions for home automation and smart building systems. One key project has been the King Abdulaziz Endowment Project in Mecca, where it has built one of the largest converged networks in the world, with 16 services over a single IP-based infrastructure.

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