Open for business

‘Open for Business' is the theme for Sun Microsystems at GITEX Business Solutions, as the company highlights the openness and interoperability of its software and systems for organisations across the Middle East.

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By  Administrator Published  July 31, 2007

‘Open for Business' is the theme for Sun Microsystems at GITEX Business Solutions, as the company highlights the openness and interoperability of its software and systems for organisations across the Middle East.

The IT vendor will demonstrate the growth capacity and cost-saving benefits that it says companies in the Middle East receive when they opt for non-proprietary, open solutions. Sun will also be recognising a number of its regional customers during the exhibition with awards for the innovative use of its technology, including return on investment, competitiveness and strategic industry deployment of software, hardware, and storage solutions.

"Sun's approach toward open systems is paying significant dividends for our customers in the Middle East, and GITEX gives us the opportunity to highlight the specific ways in which Sun is open for business," says Deena Habib, the marketing manager for Sun Microsystems in the Middle East and North Africa. "Our Solaris operating system is open-source and runs on any hardware platform, our server systems from blades through to enterprise solutions are powered by both AMD and Intel processors, and we're enabling developers around the region to develop new, open software solutions using the Java platform.

"GITEX Technology Week will also be the first time that Sun honours its customers in the Middle East with a range of awards that recognise the resourceful ways that businesses in the region are deploying Sun solutions to lower their costs, serve customers better, and be more competitive," she adds.

A team of experts from Sun's software, systems, storage and services divisions will be present to give visitors an in-depth view of the business benefits of Sun's solution and also explain how the company is attempting to drive value, grow communities, increase participation and build new markets.

In addition to highlighting the openness of Sun systems at the show, Sun will also be flying its ‘green' banner during the five-day exhibition.

"Some of our customers are paying as much as or more for the floor space, electricity and air conditioning in their data centres than they invested in the IT," Habib claims.

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