SAP Arabia prepares for week of speedy business

SAP Arabia is preparing for its biggest ever show, with a showcase of ERP, SCM and CRM solutions, as it gears up to unveil its ‘Business at the speed of Change' at GITEX Technology Week.

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By  Administrator Published  July 31, 2007

SAP Arabia is preparing for its biggest ever show as it gears up to unveil its ‘Business at the speed of Change' theme at GITEX Technology Week.

The software giant is taking its largest stand ever at the technology show, emphasising the importance of the regional market to SAP. The firm will be showing off its leading enterprise resource planning (ERP), customer relationship management (CRM) and supply chain management (SCM) systems to show visitors.

‘GITEX Technology Week is still the region's leading platform for IT companies to meet with partners and customers, and SAP Arabia has high expectations for the show's ability to profile SAP as the industry leader and visionary company that it has become across the Middle East," says Essam Enany, president of SAP Arabia.

The vendor's solutions cater to companies of all sizes - including SMBs - and across a diverse range of industries, from energy and government to retail and financial services.

Customers can gain insights into how SAP's best-in-class NetWeaver platform powers business process innovation, and how it is being used by the growing ecosystem of SAP partners to build complementary software solutions.

With the largest single-site SAP implementation in the world at Saudi Aramco, the strategic significance of the Middle East to SAP cannot be overstated. The region's high growth and expanding enterprise sector gives the firm unparalleled opportunities - and Business Solutions is key to its go-to-market strategy.

SAP will be offering a range of interactive presentations from its own experts, as well as its skilled partner community from the region. It aims to extend its reach from large enterprises down to up-and-coming smaller companies that demand the best in enterprise software systems.

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