Epson goes large

Major printer vendor and the self-proclaimed largest player in the Middle East projector market, Epson Middle East, will this year use GITEX Business Solutions to unveil its new range of large format printers.

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By  Administrator Published  July 31, 2007

Major printer vendor and the self-proclaimed largest player in the Middle East projector market, Epson Middle East, will this year use GITEX Business Solutions to unveil its new range of large format printers.

Khalil El-Dalu, general manager of Epson Middle East, tells Gitex Business Solutions Preview that the launch was a significant one for the firm.

"This is a new product that the market has been waiting for a long time," he says. "Usually the maximum we have is 44-inch and this year we decided to go to 60-inch so that is something special for the show. We will also be demonstrating our new colour laser range. We will demonstrate a new range of products, some targeted towards home cinema, others towards the mobility market," he adds.

El-Dalu said that the market was starting to now see a shift away from standard black and white printers to more multi-functional and colour products.

"We are starting to see a demand for colour lasers and all-in-one products," he states. "On the projector front meanwhile, we see more demand for brighter projectors and products which are light in weight and offer wireless protection," El-Dalu adds. "On this front, we are planning to launch no less than three new models that have this wireless feature built-in."

Epson Middle East has attended GITEX Technology Week for the past nine years, El-Dalu said, and although it attends other exhibitions in the region like most other companies it considers the show its main one. "We put a lot of investment into it," he says, adding that in contrast to some of the other exhibitions "it's not a bazaar". The firm's attendance at last year's event was a great success because of the quality of delegates that Epson Middle East's team met there, El-Dalu continues. "We are not concerned about the number of visitors, but more with how serious they are."

Epson Middle East is the regional division of Epson, a European sales and marketing subsidiary of the Seiko Epson Corporation, which manufactures among other products printers, computers, digital projectors and digital scanners.

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