Epson expands on printers

Major printer vendor and the self-proclaimed largest player in the Middle East projector market, Epson Middle East, will this year use GITEX Business Solutions to unveil its new range of large format printers.

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By  Administrator Published  July 31, 2007

Major printer vendor and the self-proclaimed largest player in the Middle East projector market, Epson Middle East, will this year use GITEX Business Solutions to unveil its new range of large format printers.

Khalil El-Dalu, general manager of Epson Middle East, tells Gitex Business Solutions Preview that the launch was a significant one for the firm.

"This is a new product that the market has been waiting for a long time," he says. "Usually the maximum we have is 44-inch and this year we decided to go to 60-inch so that is something special for the show. We will also be demonstrating our new colour laser range, and we will demonstrate yet more products, some targeted towards home cinema, and others towards the mobility market," he adds.

El-Dalu said that the market was starting to now see a shift away from standard black and white printers to more multi-functional and colour products.

"We are starting to see a demand for colour lasers and all-in-one products," he states.

"On the projector front meanwhile, we see more demand for brighter projectors and products which are light in weight and offer wireless protection," El-Dalu adds. "On this front, we are planning to launch no less than three new models that have this wireless feature built-in."

Epson Middle East has attended GITEX Technology Week for the past nine years, El-Dalu says, and although it attends other exhibitions in the region like most other companies it considers the show its main one. "We put a lot of investment into it," he says, adding that in contrast to some of the other exhibitions "it's not a bazaar".

The firm's attendance at last year's event was a great success because of the quality of delegates that Epson Middle East's team met there, El-Dalu continues. "We are not concerned about the number of visitors, but more with how serious they are."

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