Traders enjoy serious sales boost

The vendors, retailers and technology distributors that have already signed up to this year's massive Shopper show can expect a major boost to their revenues, thanks to the huge popularity of the week-long event with the region's eager technology consumers.

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By  Administrator Published  July 31, 2007

The vendors, retailers and technology distributors that have already signed up to this year's massive Shopper show can expect a major boost to their revenues, thanks to the huge popularity of the week-long event with the region's eager technology consumers.

Shopper has traditionally provided IT and CE sellers based in the Middle East with a real financial shot in the arm and the expanded 2007 version of the event looks set this year to take their business success to a new level.

Fayez Hakim, who is retail manager of the UAE's Emirates Computers, explains: "We have been exhibiting at Shopper for a few years now, and our sales have exceeded expectations each and every time."

"We have increased our investment in GITEX Shopper 2007 based on feedback received from our staff, suppliers and customers during the last Shopper event in 2006," comments Ashish Panjabi, the COO of Jacky's Electronics LLC. "There have been various categories, which we have identified as having underperformed last year, because we weren't able to allocate enough space to them. This year we'll improve on that and increase the space we give to these categories," Panjabi adds.

HP has once again confirmed its status as Gold Sponsor of the show. In addition, Shopper 2007 will see the involvement of other major vendors such as Acer, Lenovo, Microsoft, Canon, JVC, Toshiba, i-mate, Nokia and Samsung by way of branding, promotions and direct participation. Amongst the retailers will be giants Jumbo, Jacky's, Plug-ins, Sharaf DG, RadioShack, Cellucom, Emirates Computers, Grand Stores, Aptec Mobiles, CompuMe, Cosmos, Harman House, Geekay Games, Emirates Photo Marketing and many more.

Some of the major new exhibitors meanwhile include Axiom, Emax, Lulu Centre and Bhatia Brothers.

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