Routing multi-play services

Juniper Networks has launched the E120 Broadband Services Router (BSR) as part of the E-series family, meant for the service provider segment of the region.

  • E-Mail
By  Sathya Mithra Ashok Published  July 31, 2007

Juniper Networks has launched the E120 Broadband Services Router (BSR) as part of the E-series family, meant for the service provider segment of the region.

The product is expected to be generally available for deployment in Q307 globally, including the Middle East. The E120 mirrors the feature set of the E320 BSR in a smaller, more efficient form factor, enabling service providers to extend multiplay services to untapped markets.

"With the E120, Juniper has further strengthened our market-leading portfolio of broadband services routers, which are critical to delivering high-value multiplay services reliably, effectively and efficiently," said Mohamad Abdul-Malak (pictured), regional director for Juniper Networks Middle East and Africa.

The service and subscriber-aware E-series will enable multiplay providers to determine on a second-by-second basis which IPTV or Video-on-Demand channels viewers watched, information that can provide the basis for advertising revenue. By translating Internet Group Management Protocol (IGMP) traffic into detailed program data, providers can gather real-time viewing statistics that are invaluable to advertisers who are constantly striving for more reliable metrics.

Highly accurate subscriber data can assure more valuable and effective ad placements, while opening up a significant new revenue opportunity for IPTV service providers.

With the introduction of the new E120, service providers will be able to efficiently extend this service information to broader markets, further expanding the value to service providers and advertisers.

Delivering 120Gbit/s of capacity in a compact chassis, the E120 supports up to 64,000 individual subscribers. The E120 shares the JUNOSe operating system, line cards and interface modules with the E320, which ensures service consistency to customers.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code