Mobily launches mobile TV package

Etihad Etisalat has launched an unlimited package featuring a bundle of channels for a fixed monthly fee.

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By  Lynne Roberts Published  July 23, 2007

Etihad Etisalat (Mobily) has announced it is to launch an unlimited package for mobile television at the end of this month.

Mobily’s prepaid and postpaid subscribers will be able to watch a bundle of TV channels for as long as they want for a fixed monthly fee of SR50.

Featured channels include CNN, Al Arabiya, CNBC Arabia, Al-Ekhbaria, SpaceToon, Al-Afasi and Al-Risala religious channels, and other channels already available through Mobily’s mobile content portal, “Mobily 3alhawa.”

Customers can subscribe by texting ‘TV’ to 1100. Mobile TV is available in all areas covered by the Mobily network.

Ahmed Alhashmi, deputy chief marketing officer said the deal puts “a TV in the pockets of mobile users,” adding “Nothing should stand between anyone getting to watch their favorite soccer team playing, of keeping up-to-date with what analysts have to say about the stock market or other important breaking news.”

Mobily launched a flat-rate unlimited mobile Internet package two months ago.

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