TDME lands components boss

IT distributor TDME's efforts to rebuild its components team following a wave of staff departures earlier this year have been lifted by the appointment of a new manager to oversee the division.

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By  Andrew Seymour Published  July 23, 2007

IT distributor TDME's efforts to rebuild its components team following a wave of staff departures earlier this year have been lifted by the appointment of a new manager to oversee the division.

The company has tasked Astrid De Menezes with the job of running the unit and scaling up TDME's presence in the Middle East components distribution market. She is well versed in the PC components arena having formerly worked as the regional sales head of ATI-based graphics board vendor Sapphire Technology, which folded its Middle East back-office operation into its German subsidiary earlier this year.

Prior to that, De Menezes worked as a regional product manager for Aptec, the parent company of TDME.

"Our aim is to get prime vendors on board because we have the customer base and the customer reach," she told Channel Middle East. "It is about getting a few key people to add to the team who can bring substantial value with them, as well as partnering with the A-line vendors."

TDME's components suffered a blow earlier this year when a number of staff, including divisional boss Shahood Khan, defected to rival distributor Empa. However, Essam Baghdady, interim managing director at TDME (pictured), insists the company is bouncing back.

"We are putting things in place and will shortly be announcing some new products that we are taking on. Astrid has strong experience in the components market and our goal is to be the number one components distributor with all our subsidiaries. Lots of components guys in Aptec will also be moving to TDME," he added.

With a new manager in place, TDME - which signed a regional distribution contract with networking vendor Linksys last week - believes it is on the way to achieving the stability it needs to attract more vendors to its components portfolio.

"It is an aggressive market, but with all the assembled PCs in the region we see it as a growing market," asserted Bagdady. "I think service and availability will differentiate us in addition to the insured credit that we can offer. These are promising factors that will help us grow our components business."

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