Eros to shake up portfolio

Consumer electronics retail chain Eros to offer IT products that let customers set up wireless-connected homes.

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By  Dawinderpal Sahota Published  July 19, 2007

Consumer electronics retail chain Eros will begin offering IT products in its portfolio that will enable its customers set up wireless connected homes.

The retailer currently offers TVs, video cameras, still cameras and mobile phones alongside a series of installation, networking and set-up services, but CEO Deepak Babani believes the inclusion of IT is required to take its product offering to the next level.

"With technology convergence, we find that one area in which we're missing out is in IT," he said. "That's an area we'd like to seriously pursue from now on. For the past few months customers have been coming to us with solutions and we see IT as something we can include without adding too much to the cost structure, so I think we can quite easily add more IT products to our portfolio," he added.

Babani believes the installation services that Eros provides is a key draw for consumers. He claims that individuals in the region often visit showrooms to purchase up to six televisions at a time, so being able to offer installation and networking of the latest bluetooth-enabled and wireless electronic devices would prove to be invaluable.

The retailer is investing in intensive training for its staff be able to network and implement latest cutting edge technologies.

"All installations are completely done by us, we arrange all the wiring and the set-up, even hang the TV on the wall, and perform a demo before we leave," Babani asserted. "What we're basically trying to do is integrate all the technologies that our vendors have to make it convenient for the consumer to use. For example, if you have pictures on your mobile phone, you can view them on your TV without a wire. If you have a printer that is enabled with bluetooth, your TV can be connected to it, so anything that you see on your TV can be printed through the printer. The technology will be seamless," he concluded.

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