Mindware extends Microsoft agreement

Mindware is extending its distribution reach for Microsoft's volume licence programs into Kuwait, Qatar and Bahrain.

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By  Dawinderpal Sahota Published  July 12, 2007

Mindware is extending its distribution reach for Microsoft's volume licence programs into Kuwait, Qatar and Bahrain.

The distributor currently acts a first-tier partner for the software giant in the UAE, Oman, Yemen, Jordan and Lebanon.

Dubai-based Mindware said it will target small and medium businesses and educational institutions with volume license solutions from Microsoft including open licence, open value and school agreements as well as full packaged products.

Each licence program has custom features and benefits, which is designed to cater to the various size, requirements and purchasing preferences of a medium-scale business or a secondary school, according to the distributor.

"With the addition of Microsoft products to our portfolio in Kuwait, Qatar and Bahrain, we intend to grow the business together with our partners by creating a truly symbiotic relationship," said Jeff Jacob, Microsoft product manager at Mindware.

"Microsoft products have consistently enjoyed strong demand pull in these markets where we previously catered to the enterprise segment, and our latest expansion will leverage the competitive edge of our companies in order to tap the mid-market and SMB segments. We expect to earn 30% to 40% in additional revenues, as these countries have rapidly expanding IT sectors and higher adoption of legal software," he added.

The company claims to have witnessed multi-million annual revenue growth, with 2006 sales reaching US$190m, which it says was driven by its Microsoft agreement in UAE, KSA, Lebanon and Egypt.

"Our solid performance and long-standing relationship with Microsoft have spurred them to appoint our company as distributor in the Northern Gulf. With these cutting-edge products and our dedicated Microsoft sales consultants, who are certified and have extensive experience in marketing the global brand, we are set to sustain our stronghold and revenue growth," said Jacob.

The extension of the agreement comes as Microsoft continues to review its distribution strategy across the Middle East. Earlier this year, the vendor's OEM division switched from using four regional distributors to just one, with Logicom now holding exclusive regional distribution rights.

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