Cognos reinforces armoury by naming Middle East Boss

Cognos vows to capture more of the US$33m business intelligence software market after strengthening management team by relocating UK sales boss to Middle East

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By  Published  November 30, 2006

The former commercial sector sales boss of Cognos’ UK operation has been unveiled as the man to lead its operation in the Middle East. Derek Morrison — who joined Cognos in 2004 via the acquisition of Frango — will now drive the firm’s go-to-market strategy in the region.

“The Middle East is a key target market for Cognos,” said Graham Walter, VP at Cognos UK, Middle East, and South Africa. “We have registered exponential growth in the region and, to support our operations, we are expanding our dedicated local presence in target markets. This includes bringing on high level senior personnel to manage the region and we are confident that with Derek on board, we will be able to offer higher levels of service to our customers. The value we add to our partners comes from our in-depth technological expertise, and we are now in a position to offer sophisticated and strategic support to all our clients in the region.”

He added: “With Derek's track record and business experience, we are confident that he will be able to grow our business in the region as it enters a new phase of development.”

Prior to joining business intelligence (BI) specialist Cognos, Morrison worked as a regional manager for UK-based independent leasing software giant Syscap.

“With the foundation set by the current management team and employees, my goal is to take the company to its next level of expansion,” said Morrison.

“My main aim is to strengthen Cognos’ market leading position by rolling out technologically advanced products to cater to the demands of this market. The economic growth in the region presents a great opportunity for Cognos to grow with both our partners and clients.”

IDC figures show the total Gulf market for BI solutions is worth around US$33m a year. Over 300 companies in the Middle East deploy Cognos’ software including Contax Group, Watinaya and Emirates Bank.

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