Connect 3D axes Middle East office

European components vendor Connect 3D has closed its Middle East and Africa regional office after deciding to discontinue its graphics board range.

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By  Dawinderpal Sahota Published  July 4, 2007

European components vendor Connect 3D has closed its Middle East and Africa regional office after deciding to discontinue its graphics board range.

The vendor will, however, continue to deliver its flash memory product portfolio through its existing distribution network in the region.

Bimal Kaul, who was the vendor's sole representative for the Middle East and Africa region, said the closure of the Dubai office was down to the cessation of the firm's graphics card business worldwide.

"It's nothing region specific," he said. "Now they're focusing on the flash memory business. These flash products are already in the Middle East and the distribution is already in place and that will continue."

The UK-based components vendor works with an assortment of companies in the region, including Aptec, Al Yousuf, Signet Technology Solutions and Al Hasoob, and Kaul said that the flash business alone would not provide enough margin to sustain an office in the Middle East.

"Operational viability would not remain because flash memory is a very thin-margin business. Therefore the costs of keeping the office are no longer viable," he said.

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