Fans flock to buy Apple iPhone

Thousands of gadget fans rushed this weekend to snap up Apple's latest product, the much-awaited iPhone, which was launched in the US last Friday.

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By  Michele Howe Published  July 1, 2007

Thousands of gadget fans rushed this weekend to snap up Apple's latest product, the much-awaited iPhone, which was launched in the US last Friday.

Although Apple has not yet released figures for the number of units sold, AT&T, the exclusive carrier of the phone, said that almost all of its initial stock sold out within hours of going on sale, according to a report by Reuters.

"Virtually all of our stores sold out of the iPhone last night," a spokesman for AT&T said on Saturday, according to the agency report.

The handset, which combines a cell phone, media player and web browser, is expected to become Apple's third biggest driver of sales in addition to its iPod music players and Macintosh computers.

The phone was on sale at Apple's 164 stores and the 1,800 outlets owned by AT&T in the USA.

Die-hard fans started forming queues for days outside some of the main Apple stores in a bid to get their hands on the must-have device, according to reports.

Customers were allowed to purchase up to two iPhones on a first come, first served basis.

The iPhone is scheduled to launch in Europe later this year and in Asia in 2008. There is no word yet as to when it is expected to arrive in the Middle East.

Although the initial launch was undoubtedly a success, critics have said that cost considerations could prove a barrier to wider uptake of the phone.

A survey of online mobile shoppers by IDC and Market Insight found that while most respondents were interested in the iPhone, they were unlikely to buy one any time soon because of the cost of the device and the potential cost of switching carriers.

Apple has set a target of selling 10 million iPhones by 2008 and getting a 1% share of the mobile phone market.

3795 days ago
Magnus

Anyone in the UAE got one yet and brought it back here? Please share your views with us.

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