Lenovo CEP pins his hopes on Middle East channel growth

Lenovo chief Bill Amelio claims the Middle East channel remains an important part of its strategy as he celebrates almost a year in the job by making his first visit to Dubai

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By  Published  November 30, 2006

The CEO of PC vendor Lenovo has outlined the company’s commitment to the Middle East market after recently making his first trip to the region.

Bill Amelio — who joined Lenovo last year from Dell — hailed the company’s focus on emerging markets and cited the Middle East as one of its primary targets.

“Over 200 million people in a region that is young, dynamic and emerging quickly as a key telecommunications and technology market means that Lenovo is focusing on the Middle East as an important and fast-growing market,” he confirmed.

Amelio added: “Such growth is also driving the technology sector, and means there is hardly any room for small players. It is for this reason that we have placed so much emphasis on the region in our work. We have chosen to roll out the new Lenovo brand in this region before most other world markets. Our focus on this important market is an enduring commitment,” he added.

Second quarter results for the overall Middle East PC market reveal that Lenovo shipped more than 81,000 units, making it the fifth largest vendor in the region.

The company — which generates almost 40% of sales from its native China — trails HP, Dell, Acer and Toshiba in the Middle East, but Amelio believes Lenovo can close that gap.

He claims the region is seeing a shift in approach from both businesses and individuals towards technology adoption, and this is driving strong growth.

“The focus on technology in education, the impact of international regulation and WTO requirements are all factors affecting the PC adoption rate in the region and creating demand for reliability, functionality and innovation,” said Amelio.

Lenovo has 25 people spread between the UAE, Egypt and Saudi Arabia. “In terms of product availability, new releases hit the Middle East at the same time as they hit other global markets so we’re in good shape,” he said.

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