Middle East takes centre stage for Sun

Europe, Middle East and Africa are becoming more and more important to Sun Microsystems, its regional executive says.

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By  Michele Howe Published  June 28, 2007

The Europe Middle East and Africa (EMEA) region is becoming increasingly important to Sun Microsystems, according to a regional executive for the company.

Speaking at a press briefing at the company's headquarters in California, US, Michael Schroeder, marketing director for Southern and Eastern EMEA said a larger part of Sun's revenue was now coming from the Middle East.

"The EMEA is becoming as important to Sun as the US or the Americas," Schroeder said. "The same amount of revenue comes from EMEA as from the US which is a change. It used to be 60% of our revenue came out of the US, 20% out of the EMEA."

The Middle East and North Africa region grew 35% in 2006 over 2005, the highest growth of all Sun's markets except Russia which had 42% growth.

Sun recorded total revenues of more than US$13 billion in 2006. The company does not provide a geographic breakdown of its revenue.

Sun employs approximately 150 employees in the Middle East, of which more than half at its Dubai headquarters. It has three other offices in the region: two in Saudi Arabia and one in Cairo.

Michele Howe is presently the guest of Sun Microsystems in California

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