Aliens coming

Dell-owned gaming PC vendor Alienware will start selling its innovative range of desktop and notebook PCs in the Middle East by the end of 2007.

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By  Administrator Published  June 30, 2007

Dell-owned gaming PC vendor Alienware will start selling its innovative range of desktop and notebook PCs in the Middle East by the end of 2007, according to the general manager of its worldwide product group. Speaking exclusively to Windows Middle East magazine, Frank Azor of the US firm explained: "We are still evaluating our different options for entering the market, however the good news is that we have committed as an organisation to launching in the Middle East before the end of the year."

This announcement follows Azor and colleague John G. Crivelli's visit to Dubai earlier this year, when they arrived to explore the possibility of bringing the company's high-performance computing rigs to the region.

Azor and Crivelli spent five days getting a feel for the emirates' PC gaming community, visiting retail destinations and assessing what market there might be for their organisation's uniquely-styled offerings. "Obviously the Middle East is a high growth area," Crivelli, the firm's vice president of corporate development, told Windows at the time.

The total gaming market worldwide is estimated at more than $36 billion, according to Informa Media Group, whilst the Consumer Electronics Association estimates that active online gaming subscriptions exceed 12 million globally.

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