i-mate primed for Asia-Pacific launch

Dubai-based handset vendor i-mate has launched its Asia-Pacific operations in Singapore where its regional headquarters will be located.

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By  Ronan Shields Published  June 25, 2007

Dubai-based handset vendor i-mate has launched its Asia-Pacific operations in Singapore where its regional headquarters will be located.

The company announced the launch at the recent CommunicAsia expo in Singapore where it also previewed its Microsoft Windows Mobile-enabled Ultimate range that will be available throughout the region from September 2007.

"We plan to offer so much more than just Windows Mobile based products," said i-mate CEO Jim Morrison.

"Our ability to customise our devices to suit the needs of individual customers, combined with our innovative software solutions and extensive support delivers an unrivalled total proposition to our customers," he added.

With the vendor yet to announce any tie-ups with regional operators or distribution agreements, i-mate brand manager Allison Carruk confirmed that it was in negotiations with a number of interested parties.

"It is important to have a total proposition upon entry into a market such as the Asia-Pacific where competition is so intense," said Carruk.

Commenting on i-mate's prospects in the region she stated that the company was confident that it would become a "significant" market player in the region given the vendor's full transition to full OEM status in 2007.

"The Asia-Pacific market is one of the biggest growth markets for Windows Mobile devices and we specifically waited until the Ultimate range was ready before we decided to enter this market."

She added: "We are confident that the high spec on i-mate devices will perform well in the region given its high level of demand for data-centric applications."

The company's Asia Pacific operations will be headquartered from its Singapore office, which will officially open in September 2007. The regional headquarters will be responsible for sales marketing and channel distribution throughout the region.

The company hopes the move will help engineer a turnaround in its fortunes after it reported a pre-tax loss of US$2.1 million in its preliminary results for the year ended March 31, 2007, compared to a US$22.5 million pre-tax profit in the same perios one year earlier.

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