Lenovo loses marketing chief

PC vendor Lenovo is seeking to fill a vacancy in its Middle East management team after losing the services of its marketing chief.

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By  Andrew Seymour Published  June 18, 2007

PC vendor Lenovo is seeking to fill a vacancy in its Middle East management team after losing the services of its marketing chief. Mohamed Sharaf, who held the position of regional marketing director, resigned from the company last week.

News of Sharaf's departure was confirmed by Imtiaz Ghani, managing director at Lenovo, Middle East, Egypt and Pakistan, who paid tribute to the role Sharaf played in helping to establish the Lenovo name across the Middle East.

"After many years of dedication and commitment, both with IBM and Lenovo, we're obviously sad to see Mohamed go," said Ghani. "However, the work that he and his colleagues in the international team at Lenovo have done to build the new brand leaves us in great shape. We look forward to continue driving the awareness of Lenovo and its unique products in the region."

Sharaf was a familiar face to Lenovo resellers in the Middle East and recently played a part in communicating a new rebate programme to partners in the region. "We used to give rebates to the channel regardless of the level of commitment they present to Lenovo, but now we have divided our channel into different financial capabilities and size of operations," he told Channel Middle East last month. "We have defined appropriate targets based on these criteria for our channel."

It is not yet clear whether Sharaf plans to stay in the IT channel or move to an altogether different industry. Sources close to Lenovo say he is currently on vacation and will make a decision when he returns.

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