Etisalat boosts push e-mail offering

UAE telco Etisalat has boosted its BlackBerry offering with the rollout of a new device, a new light user service package and the cutting in price of one of its existing BlackBerry handheld devices.

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By  Matthew Wade Published  June 17, 2007

UAE telco Etisalat has boosted its BlackBerry offering with the rollout of a new device, a new light user service package and the cutting in price of one of its existing BlackBerry handheld devices.

The operator has also recruited seven new retail partners to help increase sales of the handsets across the country.

The new smartphone model is the BlackBerry 8800, which features a QWERTY keyboard and BlackBerry creator Research in Motion's (RIM's) trackball navigation system. Multimedia features include a microSD expandable memory slot and built in GPS, which allows the device to locate itself on online mapping systems. The device is available now from Etisalat Business Centres and authorised retailers priced, approximately, US $798 (AED3000).

Also on the product front, Etisalat has chopped the price of its longstanding BlackBerry smartphone model, the 8700, down to $708 (AED2600).

On the service side, the telco's new BlackBerry package is aimed specifically at light users due to its download limit of just three megabytes. This package is priced AED 130 ($35) per month, compared to Etisalat's current and more expensive AED 185 ‘Domestic Unlimited' and AED 295 ‘Global Unlimited' BlackBerry plans.

Last but not least, Etisalat will also be getting BlackBerry handsets into more stores, thanks to its signing seven new retail agreements; BlackBerry deals have been made with Cellucom, Jumbo Electronics, Plug Ins Electronix, Sharaf DG, Jacky's, Global Link and i2.

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