Seagate finds regional channel manager

Hard drive vendor Seagate has ended its search for a new channel manager for the Middle East and Africa with the appointment of Christian Assaf.

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By  Dawinderpal Sahota Published  June 17, 2007

Hard drive vendor Seagate has ended its search for a new channel manager for the Middle East and Africa with the appointment of Christian Assaf. As revealed by Channel Middle East in February, Seagate has been scouring the Middle East to find a suitable counterpart to work alongside channel manager MEA Ziad Abu Rahal.

Assaf will be reporting to Eastern Europe, Middle East and Africa boss Gulfem Cakmakci. He will be handling and building new channel relations across the Middle East and North Africa - excluding Egypt, UAE and Saudi Arabia, where Abu Rahal will maintain focus - in order to adopt a more concentrated approach to channel partners in the region. Assaf's responsibilities will also include addressing untouched and developing markets, which Seagate reckons require enhanced presence.

Assaf started his career in computer business in 1989 where he opened his first retail shop whilst studying at university. In his 14 years in the IT industry, Assaf worked for Compuleb - a Seagate partner for the past six years - where he helped the company expand to the Levant and African markets, before founding his own distribution company in Lebanon.

Back in February, Cakmakci told Channel Middle East that the appointment of a new channel manager was vital to the company's Middle East aspirations. "This move will help us find the real customers in the channel. Ziad and the new manager will be the managers of the business in the Middle East. They will be at the heart of the market," she concluded.

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