Zebra earns its stripes

Vendor displays commitment to Middle East channel with launch of new technology partner programme for resellers

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By  Published  November 30, 2006

Printer vendor Zebra has extended its ‘partnersfirst’ suite of channel programmes by launching its new ‘technology partner programme’.

The scheme is aimed at companies that provide complementary products and services to Zebra, and has been created in an effort to achieve its target of double-digit growth.

The programme offers a range of sales and marketing benefits to participants, including technical assistance and access to custom application support.

In addition, it provides access to the latest software and firmware tools to allow effective integration of Zebra products with its partners’ software solutions. Zebra is also instigating a ‘partnersfirst matchmaking’ scheme. The initiative encourages technology partners to pair up and distribute through the Zebra hardware reseller network to provide an integrated solution to customers.

Paul Garner-Evans, regional sales manager MEA and India at Zebra, believes that partners which join the scheme will get more out of their relationship with the firm.

“The technology partner programme will create loyalty among partners who influence or recommend Zebra products as part of an overall solution,” he said.

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