Hometech set to emerge from the shadows

The involvement of the US-based Consumer Electronics Association (CEA) in organising this year’s Hometech exhibition in Dubai is a positive development that will benefit both the event and the Middle East consumer electronics industry.

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By  Aaron Greenwood Published  February 8, 2007

|~||~||~|The involvement of the US-based Consumer Electronics Association (CEA) in organising this year’s Hometech exhibition in Dubai is a positive development that will benefit both the event and the Middle East consumer electronics industry. The CEA is not only the world’s most powerful consumer electronics industry body – with CEO Gary Shapiro regularly rubbing shoulders with Capitol Hill powerbrokers – but is also the organiser of the hugely successful Consumer Electronics Show (CES) staged in Las Vegas each year. The association’s commitment to Hometech represents a major coup for event organiser Epoc Messe Frankfurt, which all but fell on its sword after the debacle that was Hometech 2006. Last year’s event was both poorly planned and attended, which sparked consternation among exhibitors, with many of them venting their frustration to the ECN editorial team in the weeks following the show. While Hometech had been trumped as a major home technology event for key industry stakeholders, the reality of the situation was far different. The involvement of the CEA promises to bring some much-needed credibility to the event, and the efforts of Messe Frankfurt management to secure the association’s involvement should be applauded. The CEA will play a key role in organising both the exhibition and formulating this year’s conference schedule, which should prove one of the highlights of this year’s Hometech if last month’s CES conference in Las Vegas is anything to go by. The Middle East consumer electronics industry is sorely lacking for worthy trade events. Given the renewed efforts of Messe Frankfurt and the involvement of the CEA, Hometech could ultimately emerge as the region’s pre-eminent annual industry exhibition, and provide a valuable forum for stakeholders promoting the growth of the industry both at home and internationally.||**||

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